During the last decade, Jaguar Land Rover have invested a lot in creating more modern Range Rover vehicles to compete with premium brands and their offerings. Fortunately, we can say that the effort made by the British carmaker has been outstanding, developing massive projects that took the bar higher for the company.
After a risky move with the Evoque model, we are now seeing a similar strategy with the 2018 Velar. This mid-size luxury SUV takes the modernity from the Evoque and adds the necessary to compete with a more exclusive segment, led by Porsche and BMW with their top-notch Cayenne and X6.
We are seeing here an expensive SUV. Not like the previous Range Rover Sport Supercharged. No, this is an entirely different concept. What Jaguar Land Rover is trying to achieve here is to make a serious statement about where the brand is headed. This may be the finest, most technological piece under the name of Range Rover.
Let’s take a deeper look.
The 2018 Velar is going to be available in different power setups, something most users will appreciate. There are three options: a 2.0-liter 4-cylinder diesel engine that produces up to 180 horsepower; a turbocharged 2.0-liter inline-four that produces up to 247 horsepower; and a supercharged 3.0-liter V-6 powerplant that generates up to 380 horsepower.
To complete the setup, the 2018 Velar gets a ZF 8-speed automatic transmission with AWD layout as standard. According to Jaguar Land Rover, this new model will go from zero to 60 mph (100 km/h) in 5.3 seconds when using the V-6 powerplant, with a top speed of 155 mph (249 km/h).
In terms of suspension, the 2018 Velar wants to exceed with a smoother ride, having control arms in the front and multilink in the rear. Springs and coils will depend on the chosen powerplant setup, leaving the very best equipment for the fastest, most expensive version.
Low-Traction Launch, All-Terrain Progress Control, hill-descent control, and Terrain Response 2 are powerful techy features that will be present as standard. Also, we must mention the Advance Two Assist, something that will boost maximum capacity for the user, which is already 5500 pounds in the V-6 models.
Looks and the First Edition
The 2018 Velar is simply gorgeous. A rounded, cutting-edge design pattern is followed here, leaving the obvious sportiness of the Range Rover Sport behind for good. We have something between the Sport and the Evoque in terms of dimensions.
The sliding panorama glass roof is one of the many characteristic details of a vehicle mounted on the groundbreaking JLR aluminum architecture, something that plans to change the game.
The carmaker went minimalistic inside. Light-based instrumentation that promises a lot is one of the strongest points here. Premium materials were used both in and out, with nothing to envy to higher level models.
Now, the First Edition model will have a limited run of 500 units. This exclusive version will upgrade the experience with outstanding lavishness, including elements like perforated Windsor two-tone leather seats, exclusive 22-inch wheels, 1600-watt Meridian Signature audio setup, and much more.
The Bottom Line
The 2018 Range Rover Velar is a glimpse into the bright future of the brand, something we all are excited about. In a few months, this ambitious bet will hit the market. Then, we will see if the Velar can accomplish all its goals.
The base model is expected around US$50,000 while the most expensive version, the First Edition, will cost US$90,295.